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Recent Posts
- The 10(ish) Commandments for Professional Personal Trainers
- Customer service says no – how does the fitness industry measure up?
- Will new PPCA music fees bring about a two-tier club system?
- What is the dollar value of a Personal Training session these days?
- One word to describe the reality of teaching with PPCA Free Music - FINE!
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Written by Network and select guest authors, this blog is designed to keep you up to speed with everything fitness industry related. Contribute and help shape the industry.
Customer service says no – how does the fitness industry measure up?
by Oliver Kitchingman | Monday, August 16, 2010
When I first arrived in Australia ten years ago, I remember being impressed by several incidents of good customer service that I received, and it was not uncommon to hear Aussies singing the praises of the quality customer service that was part and parcel of everyday life in this wide brown land. Either my impressions were some way off the mark and the locals were harking back to a bygone era, or something bad has happened in the past decade, because according to new findings, customer service ain’t what it was – or what it should be.
A recent survey by American Express World Service Australia has found that Australia’s reputation for customer service is languishing in the doldrums – in joint twelfth place with the UK out of twelve countries surveyed (behind the likes of the US, France, Canada, India and Holland). ...read more
Will new PPCA music fees bring about a two-tier club system?
by Oliver Kitchingman | Monday, August 02, 2010
The Network Blog recently posted the topic ‘One word to describe the reality of teaching with PPCA free music – fine!’, which generated a considerable response. The comments made by numerous instructors, and the occasional participant, clearly illustrate the differing opinions about the issue.
The fitness industry has spent a huge amount of time, money and energy fighting the PPCA through the courts, in a bid to prevent the massive price hike from $1 per class to $15 per class. However, the music industry won, and the fitness industry has responded by moving, largely, to a PPCA-free model whereby many clubs are now using exclusively non-original-artist music. ...read more
What is the dollar value of a Personal Training session these days?
by Ryan Hogan | Monday, July 19, 2010
Some years ago when I first moved to Sydney, I *gasp* took some time off exercising after having taught classes for more than 10 years. After a few months of getting rather porky and feeling pretty unfit, I decided it was time to make my way back into the health club scene. I promptly joined a local chain of gyms and began working in earnest to lose some of the beer and pie weight accumulated over the previous six months.
After working very hard on my own for a while, I decided to do some research into hiring a personal trainer to help me achieve my fitness goals. By this stage I was already working at Network and being immersed back in the fitness world I was sure that a PT would be just the thing to whip me back into shape. After speaking to the personal training manager at the club I was a member of, I was referred to a trainer who promptly interviewed me and did a very thorough needs analysis. We then moved on to the sample workout which was outstanding. ...read more
One word to describe the reality of teaching with PPCA Free Music - FINE!
by Ryan Hogan | Wednesday, July 07, 2010
For this blog post I am putting on my ‘instructor’ hat as opposed to my sales manager one. Working at Network has given me some great insights into the inner workings of how clubs are changing over to using PPCA free music – but being an instructor I have also experienced it personally.
Along with many of my colleagues out there who have been teaching for a long time, I have had to recently restock my entire music library in order to continue instructing. I must admit that when I first heard news of the PPCA’s plans to massively hike up the cost of using original music in classes, and then when the Tribunal hearing ruled in its favour, my reaction was of surprise and dismay at the thought of not being able to use most of the music I have collected over the years. But, as with everyone else, I immediately began researching where I could acquire this new ‘PPCA-free’ music and began to buy. ...read more
Quick’n’cheap at Fit n Fast – is this what Aussie consumers want?
by Oliver Kitchingman | Thursday, June 17, 2010
In the world of chain health clubs there’s a new kid on the block. Claiming to be the home of the ‘quickie’ half-hour workout, Fit n Fast is here and determined to make its mark. ...read more
Fixed Term or No-Fixed Term Contract? That is the question…
by Ryan Hogan | Monday, May 31, 2010
The following post was written by guest author Celeste Kirby-Brown.
The issue of no-fixed term contract for members was highlighted as one of the biggest industry trends in 2010 by 46.9 per cent of club owners and managers (AFIS) . And members agreed, with 47.4 per cent of members with expired memberships indicating that they would be motivated to renew their membership if they were given the option of a no-fixed term contract (AFIS) .
So, owners and managers of fitness facilities have identified this trend and members (well, ex-members) are saying that they would like it too, so should clubs offer it? Perhaps the more appropriate question is, can clubs afford to offer it? ...read more
PPCA wins substantial increase in fees for group exercise classes
by Ryan Hogan | Sunday, May 16, 2010
After years of legal wrangling, the Copyright Tribunal has today awarded the PPCA (Phonographic Performance Company of Australia) a huge increase in fees payable by fitness facilities for playing original artist music in group exercise classes. The new fee structure dictates that fitness facilities must now pay either $15 per class flat fee, or $1 per class attendee. ...read more
Step back (and forwards) in time
by Ryan Hogan | Thursday, April 22, 2010
In 2009 Step group exercise classes turned 20. In the early 1990s the Group Ex world (or ‘aerobics’ as it was then) couldn’t get enough of the new program and eagerly attended the training workshops held all over Australia by Gin Miller and the crew from Reebok University.
Step was hugely successful in pretty much all of the markets where it debuted and a big part of that was the sense of immediate success that every participant could achieve from even their first class. Petra Kolber, an international fitness presenter and one of the original Master Trainers for Step Reebok (also presenting at FILEX 2010) says, ‘Step choreography was easy to follow and as we were using higher Step heights there was an immediate feeling that this workout was awesome for everyone involved’. ...read more
Response to criticism of 8-week fitness courses
by Jack Lee | Thursday, February 18, 2010
In response to Siobhan Moylan’s article that appeared online on 1 February, criticising the fitness industry’s 8-week qualification courses, Vicki Tuchtan writes this:
My hand is up high and proud Siobhan Moylan, as I am a fitness guru.
And as such, I feel compelled to respond to your recent article surrounding the training of fitness professionals in Australia (Hands up if you’re a fitness guru, 1/2/10). Before we get to that, let me indulge with a brief history of the training system in Australia. ...read more
Aerobic exercise ‘a waste of time’ SHOCK HORROR
by Alisha Smith | Wednesday, February 10, 2010
“Aerobic exercise ‘a waste of time’”- I can’t begin to reveal the level of frustration I felt when I read this headline on a news.com.au article this week. The article was referencing a study done in the UK about the effect that genes have on the results obtained by exercising.
In this case, my issue isn’t with the story itself, which is reporting on the findings of a genuine study. The problem is the deliberately misleading headline. ...read more



