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Written by Network and select guest authors, this blog is designed to keep you up to speed with everything fitness industry related. Contribute and help shape the industry.
Aerobic exercise ‘a waste of time’ SHOCK HORROR
by Alisha Smith | Wednesday, February 10, 2010
“Aerobic exercise ‘a waste of time’”- I can’t begin to reveal the level of frustration I felt when I read this headline on a news.com.au article this week. The article was referencing a study done in the UK about the effect that genes have on the results obtained by exercising.
In this case, my issue isn’t with the story itself, which is reporting on the findings of a genuine study. The problem is the deliberately misleading headline. ...read more
What’s new in the club…?
by Ryan Hogan | Monday, January 18, 2010
In a recent IHRSA (International Health, Racquet & Sportsclub Association) online publication What’s Important? A look ahead to the fitness industry in 2010, thirty leading US fitness industry figures shared their views on what they deemed to be most important to themselves and the fitness industry in the year ahead, and discussed the changes they predict they’ll see in the fitness world during 2010. ...read more
Fat or fiction? Faking body image in the media
by Ryan Hogan | Sunday, December 20, 2009
While reading the New York Times Health and Fitness Blog recently, I came across a post by Tara Parker-Pope that really caught my eye, entitled ‘Losing Weight by Photoshop’. The title obviously speaks for itself, and after reading the very well written piece, it reinforced to me how many people in our industry – and of course, how many of our clients and customers – have a negative perception of their body image. ...read more
Obesity-combating smart-card proposed – but wouldn’t an exercise incentive be more effective?
by Ryan Hogan | Wednesday, September 16, 2009
The following post is written by guest author Paul Richards, CEO of Club Physical in New Zealand.
Thinking positively, I would firstly like to congratulate the NZ Ministry of Health for even considering incentivising people to purchase healthy food in a bid to combat obesity. This is a step in the right direction, but I imagine it would only impact people to a minor degree and not have the desired outcome of improving people’s lifestyle habits enough to reduce obesity. ...read more
Fitness Industry Trends to Watch Out for 2010 and beyond
by Ryan Hogan | Tuesday, September 08, 2009
Recently myself and a colleague, Amy Bird, were lucky enough to head over to America to a couple of international fitness conventions to get a feel for what is happening overseas in the wide world of fitness. Certainly an eye opening experience, Amy and I identified the following 4 BIG global trends to watch out for, some of which have already hit OZ and some that are sure to come soon: ...read more
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